Website copy. SEO content. Email sequences. Product descriptions.
Written in English from Braga, Portugal, for clients everywhere else.
Four services. Four kinds of writing. Judge for yourself below.
Switch accounting software in an afternoon, not a quarter.
Website & Landing Page CopyA heat pump moves warmth rather than generating it — which is why it can run on a fraction of the electricity a resistive heater needs.
SEO Content & Blog WritingRight, you’re in. Here’s where to start, and what to ignore until week two.
Email & Lifecycle SequencesRaw selvedge denim. Breaks in by year two, not by you.
Ecommerce Product Descriptions
Illustrative lines, written to show range — not excerpts from client work.
Same fact. Four jobs.
This is a demonstration, performed here, not described elsewhere. One plain fact about one ordinary object, written four ways — because that’s closer to the actual job than a highlight reel.
The fact
This kettle boils a litre of water in about 90 seconds and switches itself off.
For a landing page
Water boiled, kettle off, hands free — under 90 seconds, every time.
For an SEO blog post
A kettle that boils a litre in 90 seconds isn’t marketing gloss — it’s what a 3,000W element and a working auto-cutoff actually buy you over an older kettle rated at half that wattage.
For a welcome email
First thing to try: fill it to the 1L line, flip the switch, and time it. Ninety seconds. We’ll wait.
For a product listing
1L in 90 seconds. Auto-off. That’s the whole pitch.
Four services, four jobs for the same information. That’s what’s actually being sold here — not adjectives.
Pick the problem, not the format
“Our messaging isn’t clear.”
Homepage, service pages, landing pages — the copy visitors actually read before they decide whether to trust you. We start with what your product does and who it’s for, then work out how to say that in the fewest confusing words.
Website & landing page copy →Content built around what people are actually searching for
Blog posts and long-form pages written to match search intent, not just a keyword list — topic clusters, on-page structure, and prose that reads like someone wrote it on purpose.
SEO content & blog writing →“We need a welcome series.”
Welcome sequences, abandoned cart, post-purchase, win-back — the emails that run without you touching them again once they’re live.
Email & lifecycle sequences →Make fifty products sound like fifty different products
Product descriptions that hold a consistent voice across a catalogue without turning into the same three adjectives on repeat.
Ecommerce product descriptions →
Not sure which one covers it? Say so in the brief — that’s what it’s for.
Nothing here is client work
Four short pieces, each written for a fictional brand and clearly labelled as such — a landing page rewrite, a product set, a welcome sequence, an SEO excerpt. No client names to protect, so nothing’s held back either.
Read the samples →How pricing actually works
Price scales with scope — how many pages, how many SKUs, how many emails in the sequence — not with guesswork. A single landing page is a different job from a homepage plus five service pages, and the brief tells us which one we’re quoting. Every quote states exactly what’s included before any work starts, so there’s no separate conversation later about whether research or revisions were part of the deal.
See how pricing works →Brief, draft, sign-off — nothing hidden between them
A short brief, a scoped quote, a draft, a revision pass, delivery. Every stage is named upfront in the quote — including what a revision covers — so there’s no surprise fight over what counts as a small change.
Read the full process →About that inbox
No ticket queue, no auto-responder chain before a human sees it. Every brief that comes in through the form is read and replied to directly.
Send the brief
Say what you need written, roughly how much of it, and what you’re working with. That’s enough to start a scoped quote — no call required unless you want one.
Goes straight to a real inbox, not a queue.