What things cost, and what moves the price
Below is what each piece of work starts at. They are floors, not estimates: a single landing page and a five-page site are not the same job, and a number that pretended otherwise would be too high for one and too low for the other.
What actually moves a quote up or down is underneath, service by service, along with what is covered whatever the figure comes to.
Website & landing page copy
One landing page
from €1,200
One page, one offer, one call to action — headline through to the final CTA, including button and form microcopy.
Homepage
from €1,500
Usually the hardest page to write, because it has to say what you do before it says why it matters.
Homepage and up to five service pages
from €4,500
Structural work as much as sentence-level writing: what pages exist, what each one argues, and in what order.
SEO content & blog writing
One article, 1,200–2,000 words
from €450
Mapped to search intent before a word is written. Priced per article, not per word.
Four articles a month
from €1,600
The usual shape for an agency content calendar. Costs less per article than the same four bought separately.
Email & lifecycle sequences
A sequence of three to five emails
from €1,100
A welcome series or a win-back flow. Subject lines and preview text for every email are included, not quoted as an extra.
A shorter flow of two or three emails
from €800
Abandoned cart or post-purchase — fewer emails, but the abandoned-cart one usually earns its fee fastest.
Ecommerce product descriptions
Up to ten products
from €280
For a small range, or a new drop going onto an existing catalogue.
Twenty-five to fifty products
from €650
Written against a shared style sheet so SKU fifty reads as considered as SKU one.
A hundred products or more
from €1,200
Send a spreadsheet. Costs less per product, and consistency matters more at this size than anywhere else.
All prices exclude IVA. For VAT-registered businesses elsewhere in the EU the reverse charge applies; for clients outside the EU the service falls outside the scope of EU VAT.
What moves the number
Volume is the obvious one — how many pages, how many SKUs, how many emails in a sequence. It’s not the only one.
How much source material already exists changes the job as much as length does: a rewrite from an existing site and a messaging document is a different amount of work from starting with a blank page and a product nobody’s described in writing yet. How much research a piece needs moves it again — reading a spec sheet is not the same job as working out how a product actually gets used from scratch.
Two five-page websites can carry genuinely different prices for exactly these reasons, and a fair quote says why.
What’s always included
- A written scope before anything gets drafted — what’s being written, how many pieces, what counts as covered.
- A stated revision stage — what a revision covers is agreed in the quote itself, not decided halfway through one.
- One document to check the work against — something to hold the quote to, not a verbal estimate you’re trusting from memory.
What changes a quote after it’s sent
Scope moves sometimes — a fourth landing page gets added, a batch of SKUs turns out to be ninety instead of forty, a draft gets rejected for a completely different direction than the brief described.
None of that gets silently folded into the original number, and none of it gets added without telling you first. If scope changes, the quote gets revised and you see the new number before more work happens.
Getting an exact number
The starting figures above get you most of the way. For the rest, a brief that says what you’re writing, roughly how much of it, and what you’re starting from — an existing site, a spreadsheet of products, nothing yet — comes back as a quote scoped to the actual job.