SEO Content & Blog Writing
Written to brief, on someone else’s deadline
Most of this work arrives as a content brief from an account manager who didn’t write the strategy and doesn’t have time to hand-hold the writer either. That’s a normal way to work. It just means the brief has to carry more weight than usual — target keyword, search intent, word count, internal links, competing URLs if you have them — and we’ll ask for whatever’s missing before writing starts, not halfway through.
What we need from you to hit the date
A confirmed brief before the clock starts (target keyword and intent, minimum), one named point of contact for questions, and — if it exists — the client’s style guide or a couple of published examples so the piece doesn’t read like it landed from a different agency. Give us those and the delivery date holds. Missing pieces get chased once, not chased repeatedly while the deadline quietly slips.
Search intent before sentences
Before a word gets written, the piece gets mapped to what the searcher actually wants at that stage — comparing options, troubleshooting a problem, ready to buy — because that decides structure more than word count does. A “best X for Y” post and a definitional “what is X” post shouldn’t be built the same way even if they’re both 1,200 words.
Topic clusters get handled the same way: supporting pages link to and reinforce a pillar page rather than each fighting the same keyword independently.
Ongoing content, not just one-off briefs
A lot of this work comes in batches — four posts a month for a client’s content calendar, say — rather than as single pieces. That’s a normal shape for this service and worth mentioning in the first brief, since a standing arrangement gets scoped differently from a one-off.
About confidentiality
Client names, briefs and finished drafts done for an agency’s project aren’t shown publicly, used as portfolio samples, or referenced elsewhere. What happens under someone else’s NDA stays there.
Read an excerpt
An excerpt from a fictional niche blog, with a short note on the search intent it was built to match — so you can judge the writing and the thinking behind the structure, not just the sentences.
Read the SEO blog excerpt →Rates
One article, 1,200–2,000 words
from €450
Mapped to search intent before a word is written. Priced per article, not per word.
Four articles a month
from €1,600
The usual shape for an agency content calendar. Costs less per article than the same four bought separately.
All prices exclude IVA. For VAT-registered businesses elsewhere in the EU the reverse charge applies; for clients outside the EU the service falls outside the scope of EU VAT.
Send the brief, however rough it is
Forward the content brief as you have it — even a half-filled template from the client. We’ll flag anything missing before committing to a date, so the deadline you tell your client is one we can actually hold.
One point of contact, one clear conversation about the date before work starts.