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OnlineCopywrite

Website & Landing Page Copy

“Can you actually sound like us?”

Every copywriter says yes to this. The honest answer is: not on the first email — nobody can, before they’ve read anything you’ve written, sat with your product, or heard how your team talks about it internally. What we can do is show you the method, so it’s not a promise you’re taking on faith.

How the voice actually gets captured

  1. 01

    Brief

    What the page needs to do, who reads it, what happens if it works.

  2. 02

    Source material

    Call transcripts, Slack messages, your existing About page, a Loom where you explain the product badly to a friend — the rougher, the better. This is where the actual voice lives, not in a brand guide.

  3. 03

    Draft

    Written from that material, not from a generic template with your logo dropped in.

  4. 04

    Calibration

    First feedback isn’t “I like it” or “I don’t” — it’s specific: too formal, too matey, missing a word you’d never use. That’s what actually closes the gap between draft and finished page.

What’s in scope for a page

A landing page usually means one page, one offer, one call to action — headline through to final CTA, including microcopy like button text and form labels if you want it. A homepage or a set of service pages is scoped separately, since it’s structural work — what pages exist, what each one argues — as much as sentence-level writing.

See one, rewritten

The clearest way to show this is a before-and-after: a landing page with the kind of vague copy most SaaS homepages ship with, rewritten line by line, with the reasoning laid out plainly.

Read the landing page rewrite →

What actually moves the price

Page count, how much source material already exists (a founder who’s already written three drafts is a faster job than one starting from a blank page), and whether the work includes structural decisions — what pages exist and in what order — or just the words on pages that are already planned.

Before you ask

Do I need a finished brand guide first?

No. Messy is fine. A brand guide with no examples of real, spoken sentences is often less useful than three screenshots of you explaining the product in a Slack thread.

What if my product isn’t really “positioned” yet — no clear differentiation?

That’s normal at this stage. Positioning gets worked out during the brief and draft, not sorted separately beforehand.

What it costs

  • One landing page

    from €1,200

    One page, one offer, one call to action — headline through to the final CTA, including button and form microcopy.

  • Homepage

    from €1,500

    Usually the hardest page to write, because it has to say what you do before it says why it matters.

  • Homepage and up to five service pages

    from €4,500

    Structural work as much as sentence-level writing: what pages exist, what each one argues, and in what order.

All prices exclude IVA. For VAT-registered businesses elsewhere in the EU the reverse charge applies; for clients outside the EU the service falls outside the scope of EU VAT.

Start with a rough brief

Tell us what the page needs to do, who’s landing on it, and link anything you’ve already got — an old homepage, a pitch deck, a Notion doc nobody’s touched in months. We’ll turn that into a scoped quote.

Send the brief

The rougher the material, the more useful it usually is.